Lazarus Effekt
AWARDS
NYX Marcom Awards 2020
Grand Winner: Design & Print – Illustration & Infographics
Grand Winner: Design & Print – Banner / Sign
Gold Winner: Design & Print – Poster (Series)
Gold Winner: Design & Print – Other Design & Marketing
Grand Winner: Design & Print – Banner / Sign
Gold Winner: Design & Print – Poster (Series)
Gold Winner: Design & Print – Other Design & Marketing
Red Dot Award 2021
Best of the Best
A' Design Award 2021
Silver & Bronze
Art Directors Club – Talent Award 2021
Bronze
The German Lazarusse
The development of the Lazarus Effect Project Illustrations and Infographics are based on the topic of the „Lazarus-Effect“ with regard to the flora and fauna of the Federal Republic of Germany. The Lazarus-Effect describes the state of a previously lost or considered extinct form of life, the recurrence of which is or has been proven. The result of the campaign includes the development of an educational cross-media social campaign, consisting of print media in the form of campaign posters / banners and information graphics, social media marketing, merchandise products, a supporting web concept, as well as guerrilla marketing strategies. This illustrations are selected excerpts from the Lazarus Effect awareness campaign. The information graphics serve as a basis; They include the five major species extinctions, the local fauna and those taxa that are subject to extinction (based on the 2018 Rote Liste). In addition, a graphic representation of the current floral species and their extension in terms of predicted temporal division is visualized. The entire campaign character is optically based on a detailed and high-contrast black and white vector illustration style. Representatives from flora and fauna are shown, who are currently and temporarily subject to the Lazarus effect, or who are under the abbreviation ex (extinct) in the Rote Liste and whose return migration is possible. To promote the sustainability of the enlightenment, an exhibition concept in the form of a pop-up pavilion and the integration into existing exhibitions of large museums were planned.
Lazarus Effekt – Infographics
Lazarus Effekt – Pop-Up Exhibition Concept
Lazarus Effekt –
Exhibition Integration in famous museums
Photos copyright by Museum für Naturkunde, Berlin, Germany
Graphics Lara Wilkin, Germany
Photos and Graphics by Lara Wilkin, Germany
Location Naturhistorisches Museum, Vienna, Austria
Photos and Graphics by Lara Wilkin, Germany
Location Forschungsmuseum Koenig, Bonn, Germany
Photo and Graphic by Lara Wilkin, Germany
Location LWL-Museum für Naturkunde, Muenster, Germany
Photos copyright by LWL-Museum für Naturkunde, Muenster, Germany
Graphics by Lara Wilkin, Germany
I would like to thank all museums from the bottom of my heart for their support and that I was able to integrate my work into your great photos! Your exhibition concepts and your scenography are exemplary.
I would like to recommend everyone to visit the great and incredible exhibitions in Bonn, Muenster, Berlin and Vienna.
Thank you very much!
