General Mills + The Grammy Awards

OBJECTIVE

To promote General Mills products in college food service facilities and to increase traffic.

SOLUTION 

QR codes located in cafeterias, giving students chances to enter online to win trips, music downloads and various prizes. Highly engaging sweepstakes that included a grand prize of a trip to the Grammy’s. 

RESULTS

Sales goals were achieved for the program. Over 300,000 college students entered the sweepstakes.