Volkswagen Touareg : Terrarium

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Anibal Estrella Haiek
Lluis Collelldemont

Juanra Alfaro
Laura del Río
Shock-Studio
Bcn Sound

CHALLENGE To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport.

SOLUTION We presented the New Touareg in a giant 24 m2. crystal enclosure (Terrarium) full of snakes.

RESULTS Great visibility: More than 5 million travelers passed by, spontaneously sharing their pictures and videos through social networks. More than 40.000 views at the exclusive YouTube channel mentioned at the stand.

Volkswagen Touareg : Terrarium

Published: April 6th 2011

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Volkswagen Touareg : Terrarium

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Volkswagen Touareg : Terrarium

To launch the New Touareg, with a notorious stand at Terminal 1’s Barcelona International Airport. We presented the New Touareg in a giant 24 m2. Read More

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