Josslin Yeo's profileThis Projective's profile

"Do You Wanna" Campaign for Jean Seizure

Jean Seizure is a Singaporean singer-songwriter-actress, and 1/5 of the a cappella band, The Apex Project

Do You Wanna is a playful song inspired by the singer's ratchet (in a good way!) first date:
"I wrote this song based on a first date that I had and we went vinyl hunting, then ended up on the rooftop with my vinyl player and red wine."
- Jean Seizure
(Above)
Options presented to the client for her Single Cover Art​​​​​​
We wanted to emulate the "first date inspiration" as much as possible, so we had the shoot at a rooftop carpark. And of course, we had to have all the first date essentials such as flowers, snacks, and music.

To further emphasize the "ratchet-ness" of the concept, we had Jean cut the cake with wine glasses, a viral TikTok hack.

Jean's flashy wardrobe (styled by Gabby G) juxtaposed nicely with the simple set. This, paired with the use of flash photography, showcases the carefree and cheeky personality of the single, "Do You Wanna."
(Above)
Visuals created were published on both Spotify and Apple Music as well as the singer's Instagram feed
(Above)
Mood board and concept plan which were presented to client during the planning stages of the photoshoot
Objective
To create a visual concept for local singer songwriter, Jean Seizure's new single, "Do You Wanna"

Published
On the Singer's Instagram

Credit
Photographer: Josslin Yeo
Producer: Natasha Lim
Hair & Makeup: Christian M
Fashion Stylist: Gabby G
Fashion Assist: Star
"Do You Wanna" Campaign for Jean Seizure
Published:

"Do You Wanna" Campaign for Jean Seizure

Disciplines: Photography, Graphic Design Deliverables: Single Cover Art, Launch Campaign Visuals Completed in: 2021 Client: Jean Seizure, local s Read More

Published: