An app that caters to gardeners who are between the ages of 30 to 70 has been created, and now, they need someone to come in and give directions to their users on how to add their first plant from the app's database and learn ways to take care of their plants.

Case Study:
Before starting any UX writing work, the first thing you should do is to know your users, which is what I did. Seeing that the users are between 30 to 70, and they likely know a thing or two about gardening, I decided to do a little research on gardeners in general. How do they talk? What do they care about? What do they want to see? After a bit of research on a few groups on Facebook, reading reviews on Amazon, and having access to a template of gardeners' needs, it was easy to know that all gardeners want a healthy plant.

So how did that work out?

In this first frame, assuring the users that they will surely get healthy plants was a priority.

It was also a prerogative to let the user know what they need to do, adding the first plant. And what better way to do it than to add a bit of humor. From the little research I had conducted, it was clear that seeing "healthy plants" meant that the user would add a plant anyway. But still, a little bit of humor helps out by easing the user a bit because selecting a plant can be time-consuming and nerve-racking for some people. The microcopy was a bit hard here. What if, after everything, the research wasn't proper? How do you let the user know that they have a choice and can take their time? That is what the buttons did.

The second frame below is what the user sees after adding their first plant. For first-time plant parents, letting them know that they don't have to worry is essential. Language is important.

In the Frequently asked questions section, I used many gardening words because in UX Writing, imagining your product as a user and giving it the voice and tone of what you believe your users sound like is essential. Doing this helps them to understand easily. It's like you teaching children and using big words on them. They won't understand you. So here, identifying your user's voice and tones helps you in delivering your message efficiently.

In all the answers given to the questions, I made sure to use gardening words, made sure to be concise because users do not have all day, and was also able to identify the common questions users have.