Luckiest Man on Earth
A story about a young man named 'Lucky', who is not as lucky as his name.
His whole life was filled with misfortune, until he flies with Citilink. And then, for the first time in his life, he experienced luck.
He was so happy, even his whole family was celebrating this event with 'Tumpeng' ceremony (yellow rice ceremonial).
Client: Citilink
Product: QR Boarding Pass
Agency: Leo Burnett
Creative Director: Andrian Wiranata
Art Director: Briegel Bagenda
Copywriter: Ako Sunarko
Account Executive: Rizky Rais, Raissa Juventia
Account Director: Anne Aryanti
Product: QR Boarding Pass
Agency: Leo Burnett
Creative Director: Andrian Wiranata
Art Director: Briegel Bagenda
Copywriter: Ako Sunarko
Account Executive: Rizky Rais, Raissa Juventia
Account Director: Anne Aryanti
Production House: Sevenplus
Director: Ricky Wattimena
Producer: Andrew Foebe
Director: Ricky Wattimena
Producer: Andrew Foebe
Post Production: Eltra Cine
Year: 2020