This annual event that takes place each year in Jerusalem was met with the challenge of yet another year of Covid-19. With the restriction of tourists into the country the event of the year was moved to be fully online. The goal remained that the theme for the year needed to scale up with branded thematic elements and assets digitally for a completely virtual event experience.
The elimination of typically printed material was digitized and yet made available for print by event attendees so they could still fully engage if they wanted to, or keep the digital literature using their devices.
Use of bright and energetic visuals as well as dramatic and emotive photography helped to maintained the theme of biblical proportions.
