OPPO - Reno6
The new smartphone for the creator needs an ambitious integrated campaign to stand out on the market.
OPPO partners up with famous singer Gims and Vitaa to create a whole new campaign in the industry.
The core idea? After confinement and lockdown, people need to escape.
Gims and Vitaa created a new song about it. Legendary photographer Fifou shot the key visuals.
They are the faces of the campaign (social media, digital, print, TVC), but that's not all. The music video of their song is shot on OPPO Reno6.
The campaign was a big success in term of engagement and awareness.
Campaign studycase
Key visuals shot by Fifou
Music video shot on OPPO Reno6
TVC
Credits
Agency: Hungry and Foolish
Creative Director: Olivier Bancal
Art Director: Théo LeGall
Photographer: Fifou
