Brief
Denver Center for Bariatric Surgery teamed up with us for a complete overhaul of their website. As industry leaders, they required a site that complements their practice’s contemporary approach to bariatric surgery.
This project involved: User-flow, copywriting, web design, development, photography, videography, timeline management & coordination, SEO.
Our Goal
Equip Denver Center for Bariatric Surgery with a bespoke website, while catering to their demographic, containing seamless functionality and a modern appearance across 300 pages of content. This site would also contain the necessary framework to provide longevity as DCBS evolves.
Before working with any of our clients, we gather info on their industry. Once we are confidently collaborating with a client we dive even deeper into research. We develop user personas to frame our approach.
Outcome
The final UI kit veered DCBS away from cold, stagnant, and impersonal branding many people associate with the medical industry and toward a warmer, more engaging direction. We also re-wrote all copy with the end goal of prioritizing the site’s existing keyword rankings combined with thorough keyword research. The content also prioritized creating a personal connection with anyone considering bariatric surgery by empowering them with knowledge and using slightly more emotive language. The end result was a sleek, high-performing site that is easy to navigate and enjoyable to interact with.
