Introduction
Founded by a team of individuals who have a desire to support agriculture, Almesayan is a Bahraini food products brand.
Challenge
Youthfulness, trendiness, and modernity are the principles that the Almesayan team wants to be reflected in the brand. Furthermore, Muharraqi Design team was asked to maintain the highest standards that allow the brand to expand on the regional market.
Solution
Our team implemented the Almesayan vision into the brand itself by creating a visual identity that is inspired by nature, yet contemporary at the same time. Our brand is inspired by nature, that's why we have chosen a name derived from that. The word means the time of dusk, the end of the day, and the beginning of the night. By giving this brand a Bahraini name, it strives to maintain the Bahraini culture. Aside from that, the Arabic culture has also been incorporated into the visual identity through the logo and brand illustration. We have developed a social media marketing strategy for Almesayan, aimed at creating a character that ties together the brand. For our content strategy, we have made sure to create different types of content by integrating illustrations and real photos that can drive audience interaction.
Result
Its authenticity and originality help to build trust with the targeted audience and enable the brand to expand its product line to include chocolate, nuts, and vegetables as a result of the market demand for the launched products.
