PROBLEM STATEMENT / BRIEF
An outdated logo and graphics do not transmit an authentic representation of what the owners want to present to the community.
GOAL
Provide the brand with a logo redesign and a new stationary system based on the client's core values.
ROLE
Project Designer & Design Researcher
WHAT IS THE BUSINESS
"Frijoles" is a Mexican restaurant that serves authentic food from Mexico in a cozy hole-in-the-wall environment located in El Segundo.
Logo Redesign
For this logo redesign, I wanted to keep in mind the Mexican influences of the actual restaurant. Colored flowers and textiles line the restaurant, so I wanted to reflect those elements into the logo itself.
