This is a gift box design for the periphery of a classic game from an internet company. The packaging replicates the text of the ancient Chinese stele "Collecting Wang Xizhi's Preface to the Sacred Teachings" about the Great Tang Sanzang Sacred Teachings Stele, simulating the stele's worn state through millennia through real text shapes and random graphic traces. When the packaging is penetrated by light from the inside out, the consumer may feel the imagination of the story and the restoration of the culture.
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這是一款為互聯網公司「網易」旗下經典遊戲「大話西遊」設計的遊戲周邊產品包裝。包裝復刻了中國古代關於大唐三藏聖教序碑的《集王羲之聖教序碑》碑帖文本，通過真實文本造型和隨機痕跡圖形模擬了石碑經歷千年的破舊狀態，並以鏤空、凹凸、燙金等工藝對裱雙層藝術紙，當包裝通過光線由內向外穿透到的時候，消費者或許可以感受到故事的想象，以及文化的還原。
The design not only needs to accommodate the game brand's peripherals through a reasonable size and structure, but also needs to give the game brand a certain spirit of storytelling and a relevant cultural output to the consumer.
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在設計的時候不僅需要通過合理的尺寸和結構安置該遊戲品牌的周邊產品，還需為該遊戲品牌賦予一定的故事精神，讓消費者感受到相關的文化輸出。
We felt that the ancient Chinese stele 'The Preface to the Sacred Teachings of Wang Xi Zhi' could be a metaphor for the context in which the game brand was built. This is why the text of the tablet was refined and reproduced, combined with three-dimensional gilding and embossed or hollowed out to replicate the random form of the stone tablet after a thousand years. The paper used for the packaging is double-layered art paper, and the overall packaging allows the consumer to develop a cultural imagination of the story as light penetrates from the inside out. The packaging takes on an oriental aesthetic pursuit, yet blends with the philosophy of this game brand, reflecting traditional Chinese mythology and culture while bringing life to the overall design presentation.
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我們認為中國古代的《集王羲之聖教序碑》能借喻該遊戲品牌所建立的背景盛狀。所以將該碑貼的文本造型經過提煉並復刻，結合立體燙金等工藝，並凹凸或鏤空了仿照石碑經歷千年後的隨機形態的紋路。包裝的紙張選用了雙層藝術紙，整體包裝經光線由內向外穿透到的時候，讓消費者展開對該故事的文化想象。包裝承接了東方審美追求，又與該遊戲品牌的理念相融合，體現中國傳統神話文化的同時也為整體設計呈現帶來了生命力。
1. Gilded Treasures is a limited edition gift box for the classic game "Journey to the West" by NetEase, an Internet company.
2. The brand name of the game is related to "Journey to the West", which is a virtual version of the classic mythical story of Xuan Zang, a monk from the Tang Dynasty who travels west to seek the Dharma.
3. The Preface to the Sacred Teachings of the Great Tang Tripitaka is a preface written by Li Shimin, Emperor Taizong of the Tang Dynasty, in recognition of Xuanzang's trip to the West to seek Buddhist scriptures. It is also known as the "Preface to the Holy Teachings of the Great Tang Tripitaka" because it is inscribed on stone in the calligraphy of Wang Xizhi.
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1.大話西遊2021《鎏金寶鑒》是互聯網公司「網易」旗下經典遊戲「大話西遊」的遊戲周邊限量禮盒；
2.該遊戲品牌名稱和「西遊文化」有關，它是脫胎於中國唐代高僧玄奘西行求法而延伸的經典虛擬神話故事；
3.《大唐三藏聖教序》是唐太宗李世民為了表彰玄宗去西域求經的行為，而親自撰寫的序文。因為是用王羲之的書法刻寫在石頭上，又叫「集王羲之聖教序碑」。
2.該遊戲品牌名稱和「西遊文化」有關，它是脫胎於中國唐代高僧玄奘西行求法而延伸的經典虛擬神話故事；
3.《大唐三藏聖教序》是唐太宗李世民為了表彰玄宗去西域求經的行為，而親自撰寫的序文。因為是用王羲之的書法刻寫在石頭上，又叫「集王羲之聖教序碑」。
Project:
Packaging Design
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Client:
NetEase
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Design Produced:
BY-ENJOY.COM
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Photographer:
Zou Xunkai
