Throughout March and April 2022 I participated in creating an ecommerce via Shopify for Pescatorum – a new format of pescheria based in Milan.
I curated art direction for the website – from product photography to brand image to copywriting – and UX optimizations.
My objective was being faithful to the brand's already established image and making the online shopping experience as faithful to the in store experience as possible, all while keeping it as simple and straightforward as possible.
