ROLE
Creative Director
SKILLS
Brand Strategy, Design, Design Strategy, Packaging Design, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Digital Illustration, User research and user strategy, User testing, Prototyping, UI design, Responsive web design, User-centred design
MEDIA
Brand Guidelines, Brand Identity, Branding, Illustrations, Packaging, Website
THE CHALLENGE
As the farm grew and new market opportunities arose, the company sought to elevate its branding and improve its communication strategy.
THE IMPACT
The new branding was well received by customers.
The implementation of a new communication strategy resulted in a 20% increase in direct to consumer sales and a 80% increase b2b sales increase.
