Laneway Resources becomes Savannah Goldfields
CHALLENGE
Laneway was looking for a new brand identity due to the transformational acquisition of the Georgetown Gold Project, which expedited the transition from gold explorer to gold producer, establishing the company’s regional expansion strategy. The new brand direction was inspired by the exploration and resource definition process necessary to extract gold and other resources from the land and the colours of the Mount Isa landscape.
ROLE
Creative Director at Caldera House
(Branding, Presentation & UI/UX Designer)
(Branding, Presentation & UI/UX Designer)
SKILLS
Art Direction, Design, Creative Direction, Brand Strategy, Social Media Strategy, Adobe Illustrator, Adobe Photoshop, PowerPoint, User research and user strategy, User testing, Prototyping, UI design, Responsive web design, User centred design, Figma Wireframing
MEDIA
Brand Guidelines, Logos, UX Designs, Visual Designs, Corporate Events Collaterals, Booth Design, Presentations, ASX Announcements, Social Media Templates
