f(u) = formule CAFÉ is the full name of f(u) CAFÉ, a coffee brand whose creative selling point is its uniqueness and niche.
f(u) = formule CAFÉ wanted to achieve a distinctive visual style while at the same time producing a standardised design language, thus achieving a special fit with the concept of their branded products. We liken "f(u)" to the expression of a function in mathematics, using the concept of calculating the dependent and independent variables of a function to reflect such unpredictable graphical changes in the different materials, and using the expression of the function as a basis for inputting brand specific information. In this way the concept is not only unique but also rigorous.
f(u) = formule CAFÉ is the full name of f(u) CAFÉ, the concept of the equation is the unique design language of f(u) = formule CAFÉ. The quadrilateral in its different variations is the result of any possible random image of f(u) = formule CAFÉ, the proportion of its graphic area is generated by the variation of forms between the four letters "CAFÉ". Through this creative approach, we seek to emphasise the boundlessness of the brand image, to expand the possibilities of filling and extending the content of the application, and to give rise to a multiplicity of existential expressions in a random situation.
Project:
f(u) = formule CAFÉ
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Client:
f(u) = formule CAFÉ
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Design Team:
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Photographer:
Zou Xunkai
