Brand identity
Nijmegen city center emission-free by 2025
Velocity believes in a green, social and livable city for everyone. Through their sustainable logistics solutions, they contribute daily.
The bicycle as the means. Emission-free transport the goal. Transportation by bicycle is not only good for the environment and livability in the city. They have been proving for 20 years that in urban areas it is also more efficient than traditional environmentally damaging transport. Their enthusiastic bicycle couriers are in top form and know the city like the back of their hand. The next goal is to get downtown urban logistics emission-free by 2025.
The bicycle as the means. Emission-free transport the goal. Transportation by bicycle is not only good for the environment and livability in the city. They have been proving for 20 years that in urban areas it is also more efficient than traditional environmentally damaging transport. Their enthusiastic bicycle couriers are in top form and know the city like the back of their hand. The next goal is to get downtown urban logistics emission-free by 2025.
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Logo
Everyone sees something different in the logo. The handlebars of a road bike, a Bullitt Cargo Bike, and yet another a route on a map.
Whatever you see in it represents progress and sustainability. A step forward. A step toward a greener future. For the wordmark, we chose a businesslike yet friendly sans serif, but bold, so there is no doubt about the big impact this club wants to make.
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Typography
Functional and with conviction.
For a corporate identity without too much fuss, the right typography is especially important. Big bold letters with subtle supporting text create a clear hierarchy with a good balance between boldness and decisiveness.
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Iconography
The icons are first and foremost functional and clean. Each icon features the recognizable curve from the logo.
The simplicity makes the icons recognizable, the animation we added later makes them come alive and gives them a friendly character.
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Photography
Together with several couriers, we crisscrossed Nijmegen to record their daily activities.
This gives the bicycle couriers a face - at Velocity you are not a number - and you can see the happy faces of the couriers and the recipients of their packages. We also took special snapshots of recipients such as Dekker de Vegt or Nevel, for example, to provide some customer cases with images.
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Portait photography
Those aforementioned faces are also featured prominently on the website in the form of these portraits.
Two components were important throughout the re-branding. Besides a somewhat more professional and also business-friendly look, the couriers remain not a number but the driving force behind the company. Velocity is a close-knit club of people who are there for its customers and each other day in and day out. That's why we chose to portray and display all the couriers on the website. And with each new courier comes a new portrait.
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Website
Functional with character
Consistency is the key word when it comes to brand recognition. But on a website, besides recognizability, functionality is also a very important component. And function comes through clarity. Clear navigation along uncluttered content. That was our goal. Photography provides atmosphere and context along the way.
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Agency: As you were
Creative / Art direction: Mike Nicolaassen
- Communication concept
Creative / Art direction: Mike Nicolaassen
- Communication concept
- Visual Identity
- UX / UI
- Webdesign, Web development
- Illustrations, graphic design, print
- Photography
- Webdesign, Web development
- Illustrations, graphic design, print
- Photography
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