ODEM ATELIER
(Branding – Stockholm)
Transcendency between the old and the new.
Odem is a gallery that represents a juxtaposition between contemporary ceramic artists and antique pieces. Stockholm based, Odem stands for a mixture of cultures, showing not only Swedish artists but also international ones. It is the transcendency between the old and the new
For the branding concept we drew inspiration from the concept of Homo-Mensura: ‘Homo mensura’ expresses a philosophical relativism, wherein Protagoras maintains that each one of us is determiner of truth. Each one of us is the unique authority on the content of our own perception.
For the branding concept we drew inspiration from the concept of Homo-Mensura: ‘Homo mensura’ expresses a philosophical relativism, wherein Protagoras maintains that each one of us is determiner of truth. Each one of us is the unique authority on the content of our own perception.
Detached from time and space, the brand’s art direction is based on diverse scans of ancient work among other elements. Reflecting non philosophy, we intervened them with different treatments in order to transform them into something unique and artistic, reflecting the emotion of both the gallery and the artist.
Detached from time and space, the brand’s art direction is based on diverse scans of ancient work among other elements. Reflecting non philosophy, we intervened them with different treatments in order to transform them into something unique and artistic, reflecting the emotion of both the gallery and the artist.
The typeface system is based on serif types to achieve a visual cohesiveness and trustworthiness, playing an elemental role in the monumental art of antiquity.
Photos by Adrianna Glaviano.
