Samsung Galaxy Z Flip4
Troca Smart
We created a series of films with amusing parallels between the difficulties that people go through with a flat cell phone and the benefits that only a foldable device like the Z Flip can provide.
Based on real situations reported by users of the product, we highlight features such as the compact size, the flex mode and the unique design of the Z Flip. The campaign also encourages users to exchange their old cell phone for a Galaxy Z Flip4, offering discounts for devices of any brand, through the Troca Smart service.
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Festival
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Pizza night
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Brunch
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Dance
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Samsung Brasil
Galaxy Z Flip4
Mutato/SP/BR
2022
My role: ACD, Concept, Art Direction
With Alexandre Stamm, Carol Freitas, Felipe Fagundes, Pamella Moraes, Guilherme Sato, Erick Barreira e Julia Novais
