Corteva Agriscience is a major American agricultural chemical and seed company.
It has been working on the Ukrainian market for many years, helping to improve crops
and develop the Ukrainian agricultural sector.
Goal
Declare the pro-Ukrainian position of the company, which was one of the first to leave
the Russian market after a full-scale invasion.
Insight
Lots of foreign companies came out with the message "keep working, and we'll support you". However, Ukrainian farmers never stopped, even more so during the war. So Corteva wanted to acknowledge their challenges and hard work, and express gratitude.
Idea
We built a narrative around the real challenges Ukrainian farmers faced, thanking them
for what they are already doing: starting a business from scratch again, working after
a missile attack, and during a fuel deficit. For the company statement we chose a call
to make right choices, to always choose Ukraine, which Corteva did.
