TLDR
"Neo-Brutalism" is a design style trend that emerged as a reaction to the polished and sleek aesthetic of the dominant flat design movement. It is characterized by a raw and rough design language that emphasizes the use of bold typography, vivid colors, and unrefined visuals.
Origin of the term
The term "neo-brutalism" is inspired by the architectural movement of the same name that emerged in the 1950s and 1960s. The movement was known for its use of raw and exposed materials such as concrete, steel, and brick, and its rejection of decorative elements.
Design Philosophy
In the realm of UI/UX design, neo-brutalism emphasizes a focus on function over form and often eschews traditional design principles like grid systems and symmetry. It is a style that embraces imperfection and rawness, with a DIY aesthetic that often feels handmade or amateurish.
Overall, the neo-brutalist trend represents a departure from the clean and minimalistic style that has dominated UI and UX design in recent years. Instead, it emphasizes a sense of authenticity and individuality and challenges designers to think outside the box and embrace imperfection.
You can find the detailed design process for this design documented in a blog post here.
