Focusing on the Universal Declaration of Human Rights, I wanted to bring awareness to Aboriginals in Canada and how much they are suffering. When mentioning Aboriginals most only mention those in the States rather than looking anywhere else. Aboriginals in Canada need better health care. To capture attention I focused on common symbols everyone knows such as a dream catcher and a red cross. The red cross captures the attention and draws the viewer in to look at the statistics and want to donate. This campaign originally started out as a poster and expanded to a bus shelter, billboard, and stickers.
