The purpose of this project was to create a sub-brand for the International Christian Embassy Jerusalem. A global non-profit organization operating in Israel for over 40 years. One of their main projects in the country is providing the aid and support in local communities that are ravaged by fires caused as a result of incendiary devices launched into the dry brush of the Negev region. The Christian Embassy Nature Park is the result of committed donors who assist in purchasing plots of land where rehabilitation and restoration efforts are being made to create a safe and fun place for the local residents and visitors alike. A space and place for families to come and picnic, ride bikes, and stroll the network of paths.
The project incorporated the parts of the Embassy's existing Logo mark and combined it with the red Anemone. Three overlapping petals formed the flower representing the mandate to Replant, Rehabilitate and Restore, with an arch extracted from the globe to encompass support and unity. Colors taken from the natural surroundings beginning with the yellow burned fields and the promise to restore back to green lush greenery and trees as well as the glory of the red fields of Anemones so prominent in the region.
A selection of merchandise are proposed to enhance donor reception including a T-shirt, a water bottle, and eco-friendly Tote bags. All items either sold separately or included with a variety of pledge levels.
Collateral Marketing in both print and digital provide important information about the vision and scope of the project. Materials include but are not limited to brochures, landing pages, and social media graphics spanning a breadth of platforms and channels.
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