In the year 2015, I assumed the helm of Vanity Teen's design operations in the United Kingdom, and it was under my stewardship that we initiated the creation of a streamlined brand identity, designed expressly for our global commercial launch.

This novel brand identity incorporated the conception of a sophisticated logo, which made use of a bespoke sans-serif typeface developed internally. In addition, a fresh format was established for our digital platform as well as our print publication.