"Pili-PINYA-Na"
ABOUT THE CAMPAIGN: "Pili-Pinya-Na!"
(English: "Choose Pineapples Now!") Pili Pinya Na! is an educational campaign focusing on the sustainability of pinya or pineapple fiber, fabrics, and garments as an alternative material for synthetic textiles in the Philippine clothing industry. The name for the campaign is a word play on Filipiniana—the distinct identification of the Filipinos through clothing, literature, and culture. In sum, the campaign aims not only to alleviate the climate change crisis through the sustainability of the locally available pinya fiber material, but also to uphold and preserve the disparate Filipino heritage by highlighting and providing a place for the country's age-old practice of pinya weaving in the modern era.
THE INFOGRAPHIC:
As part of the "Pili-PINYA-Na!" Campaign, I did the overall infographic that be could be posted on the campaign's social media platforms as well as be printed and posted on barangay halls, schools, and many other public places.
A group project for Editorial Design and Illustration II
