Illustrations for Letuška.cz billboards
Time to switch off on a vacation! ☀️🌊
I created these illustrations for a Czech plane ticket search platform, and in Spring 2023 you could have seen them on billboards all around Prague. Here, you can see all the versions that were out. The concept is based on Czech phrases taken literally. For non-Czech speakers - you'll find the translations right below the illustrations.
I created these illustrations for a Czech plane ticket search platform, and in Spring 2023 you could have seen them on billboards all around Prague. Here, you can see all the versions that were out. The concept is based on Czech phrases taken literally. For non-Czech speakers - you'll find the translations right below the illustrations.
The hardest task in this commission was to simplify the illustrations as much as possible to make them readable even at speed or from a distance and work with a limited color palette of the client's brand. Which one is your favorite?
Here are the promised headline translations from the first image at the top (lady with the drink) to the three illustrations under this text (from left to right):
🏖Switch off on a vacation
🌾 Put yourself together (in Czech we say "put yourself in a pile", that's why you can see a happy guy in a hay pile!)
🔋Recharge on a beach
💧Clean your head
🔋Recharge on a beach
💧Clean your head
