Conducted user research and developed copy for the Home page and About page of a software company name Unique Remittance Solutions.

The project's scope included redesigning the existing website and establishing a new tone and voice for the brand. 

I also developed the Vision and Mission statements for the company after discussions with the company stakeholders.

Since the overall goal of the company for their website was to invite visitors and drive sales of their software, I prioritized establishing authority for the brand by informing the visitors about: 

◼️ Why they would enjoy working with Unique Remittance

◼️ How easy their journey with the brand will be (the process of client journey in 

      a few, easy steps)

◼️ Provided hard and soft CTA buttons: Book a Demo (hard CTA), Explore Products & 

      Services (soft CTA)

View the complete case study here: Case Study - Content Design Strategy