When we travel, we like to eat at highway restaurants that serve the kind of food we really enjoy. Branding and marketing also holds significance in this context. The way a restaurant's food is marketed through billboards/thekas attracts more people and urges them in giving it a try.

Our design for Kheer Theka, where we have designed a board in a way that every Indian would resonate with, due to the desi Hindi typography along with the use of perfect adjectives that describe the Kheer and the catchy vibrant colour scheme that is appealing to the eyes.