For my Graphic Design class, I was tasked with creating a new logo for a business as well as mocking it up in letterheads and animating the final logo as a gif. The following is my development, as well as a brief paragraph with an overview of the company.
The White Sands Oryx are looking to stand their ground as a brand new expansion team in the NHL. With a tough, never-back-down attitude, the players and organization are ready to entertain the fans with a product on the court that will represent the people of its region. They stand as a hockey myth in the desert of New Mexico, but will soon prove to be the real deal.