For my Advertising Class, I was tasked with creating a Photographic Ad Campaign that tells a story. I chose one of my favorite brands, Air Jordan, to create the three ads.
The following includes the campaign goal, as well as the final three selected images and mockups out of the 1,194 shots taken throughout the process.
"To be the best, you’ve got to feel like the best. To feel like the best, you’ve got to look like the best. Relive some of the iconic moments of Michael Jordan’s career in his brand of gear. He’s the G.O.A.T. for a reason."
Magazine Advertisement; Headline calls to the Chicago Bulls and Michael Jordan's historical SECOND Three-Peat.
Magazine Mockup
Newspaper Advertisement; Headline calls back to the Chicago Bulls and Michael Jordan's first ever Three-Peat.
Newspaper Mockup
In-Store Poster; Headline recalls Michael Jordan's Iconic return to the NBA in 1995.
In-Store Poster/Billboard Mockup
Instagram Story Mockup
