Paningal
2023
Paningal brings you the latest fashionable and functional eyewear. With hundreds of on-trend glasses to choose from, you'll find the perfect pair to match your personal style.
Challenge
When Bella as a Founder of Paningal, approach us to make a new visual identity for a eyewear store, we were excited by this challenge. She said that she strated this business as a starter for her business exprience but struggled with brand recognition and want to showcase personal approach while projecting a professional and welcoming image.
Solution
A clean and readable wordmark that spotlight the two letter of brand name.The new visual identity found it’s balance between modern and classics to appeal accross generations of customers. Beyond the logo, we create brand guidelines around colors, fonts, imagery, and tone to carry their friendly brand personality accross mediums. Vintage yet modern patterns connect the quality of product.
