Samsung Galaxy Z Flip4
TikTok Duet Fun Ads
POV: You need to engage Gen Z
One of the challenges of our Galaxy Z Flip4 campaign was to raise awareness among Gen Z and make our foldable phone the most desirable phone ever.
On TikTok, this means doing less traditional ads and more native content. And it's not just about an individual play or action, no matter how big. It's about a journey.
The idea came from the famous workaround that people make to record their own content using just a flat cell phone. Stick it to the wall with adhesive tape, support it on stacked books and improvised tripods in the most diverse ways. We invited our squad of Galaxy Creators to create duets in which one side simulated one of these real videos full of troubles when using a flat device, while the other side showed the tranquility and completeness of those who could count on the foldable design of the Galaxy Z Flip4.
The result? Awareness ads that really speak to Gen Z, showing how the Galaxy Z Flip4 can make their lives easier and their moments even more incredible. Want to see how it turned out? Check out our videos and fall in love with the foldable cell phone that is the new sensation of the moment!
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Samsung Brasil
Galaxy Z Flip4
Mutato/SP/BR
2022
My role: ACD, Concept
With Alexandre Stamm, Felipe Fagundes, Carol Freitas Pamella Moraes e Guilherme Sato.
