​​​​​​​THE PROJECT

Develop and brand a small, once-off restaurant. The restaurant can be any kind - from a café to a pizzeria. The restaurant must be situated in Johannesburg - a city booming with a variety of restaurants and cafés so it is vital to create a brand that stands out and grabs attention. This brand identity must consist of a logo, visual language and other collateral to identify and distinguish the restaurant.

- Design a name, logo, and branding for the restaurant

- Undertake market research and define the key problems, targets, and objectives

- Conceptualise and present visual solutions in light of the above

- Conceptualise designs and present the branding and identity

​​​​​​​THE BRAND

Play Dough is a small, once-off dessert pizza café. The restaurant is situated in 44 Stanley, Johannesburg. This is a café dedicated solely to the sweeter side of pizza. It is a place for friends to meet and catch up, the perfect place for a first date or even drown your sorrows in chocolate after a breakup. It breaks away from the standard Italian Pizzeria look and feel and focuses on the dark, rich chocolate and freshly baked dough side of dessert to create something satisfying for the even the sweetest tooth.

- Play Dough is the first of its kind

- It’s new, innovative, and different

- It offers good pizza at good prices

- It’s a warm and welcoming environment

​​​​​​​THE BIG IDEA

Play Dough lets you have the fun - and the choice. The pizzas, with a standard chocolate base, are sold by size and the toppings are your choice. Grab some friends, tick what you want and enjoy! Toppings include fresh fruits, sweets, nuts, marshmallows and lots of chocolate. Not keen for a whole pizza? Why not enjoy a slice of our Pizza-of-the-Day? All pizzas are served with your choice of cream, ice cream or froyo (For the Hipsters).