Maspion Group is one of the largest consumer goods company in Indonesia since 1962, but their identity hasn’t been changed since. So I tried to make a new concept for Maspion company identity that reflects their corporate culture: loyalty, togetherness, and serving. I tried not to remove three leaf concept from old logo by maintaining concept about basic principles of Maspion. Finally, the new logo is a three leaf arrangement that is optically seen as the initial M from “Maspion”.

 

 

 

 

 

 

 

Maspion has an established and extensive distribution network both domestically and internationally. Therefore, some media are perfect for their needs in communicating such as letterhead and envelope, namecard, calendar, newsletter, brochure, product tag, and website.