"Cheese is milk's leap toward immortality" -Clifton Fadiman
The brief was to develop packaging for a basic cheese, which will be sold
in major supermarkets in a slab form, in the dairy section of the refrigerators.
The solution was to create packaging that is unique and innovative. I wanted to create
an experience for the consumer, whether it is enjoying the cheese alone or with company.
There was an opportunity to create packaging that can be used for more than
‘safe keeping’ and transportation. For instance packaging that can be used
on a cheese platter, or create a cheese platter of its own.
*I entered the Milks Leap Packaging into the Student Gold Pack Awards 2014,
and it managed to win first place in it's category and place second overall.
