Ale Urrutia's profile

The Economist APP Launch Campaign Pitch

Ale Urrutia
•
Pitch for APP launch campaign.
 
The APP
"The Economist Business Review" is an application that serves a curated digest of contents by Chinese experts for Chinese people. The articles are specially selected from previous publications but contextualized for nowadays China.
 
The Concept
Create a campaign focusing on old elements specially linked to Chinese culture with the addition of an update badge accompanied by the hashtag "升华你的人生" which means update your life.
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
app campaign concept art direction wechat weixin Outdoor posters china Website UI Event magazine The Economist
Creative Agency: G2S
Art Director: Ale Urrutia
Designer: Ale Urrutia
The Economist APP Launch Campaign Pitch
Published:
Ale Urrutia's profile

Owner

Ale Urrutia's profile
Australia

Project Made For

user's profile
colorale

The Economist APP Launch Campaign Pitch

Pitch for APP launch campaign. The APP "The Economist Business Review" is an application that serves a curated digest of contents by Chinese ex Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives