The task from the The National Arts Festival was to come up with a new brand language for the
Cape Town Fringe Festival.
A complete re-brand was done from the previous year’s look-and-feel. The logo was tweaked and a brand language developed that could extend to various communication channels, including posters, street pole flags, social media avatars and imagery, signage and printed promotional items. A vintage, yet fresh, colour palette was adopted. A ticketing device was introduced to house content. Imagery to be monochrome at all times. Together these elements create a harmony that is synonomous with performing arts
A complete re-brand was done from the previous year’s look-and-feel. The logo was tweaked and a brand language developed that could extend to various communication channels, including posters, street pole flags, social media avatars and imagery, signage and printed promotional items. A vintage, yet fresh, colour palette was adopted. A ticketing device was introduced to house content. Imagery to be monochrome at all times. Together these elements create a harmony that is synonomous with performing arts
Streetpole Poster
Generic posters
Social Media Avatar
