New Balance Philadelphia Grand Opening. Tasked by New Balance's marketing team to bring excitement and exposure to their new store opening in Center City. Since this was the first New Balance store opening in Philadelphia they wanted to do something unique to the city yet still on brand.
Below: Custom T-Shirt design. T-Shirt was only available in Philadelphia for a limited time and production run. Customers entered their information into the vending machine and received a t-shirt along with instructions on how to win additional prizes.
Below: Social Media/Facebook Promotion. Created content and copy for paid Facebook posts.
Below: Social Media Impressions. Results of social media tie-in to t-shirt packaging.
