This social marketing project aimed to produce a report to the Australian government about strategies and research on widening participation in tertiary education by low-socio economic populations in Australia.
These infographics were created based on results from research, interviews and workshops with targeted participants for the final report.
The personas were developed to represent different members from the identified communities of low SES populations. Australia animals were used and each colour indicated on what level of the scale each persona and their qualities were located at.. The cohorts were divided into parents, students (current learners and past learners) and support staff.
