First web and social media campaign directed and styled under my direction. This also showcases the first collection of new merchandise I designed and produced.

Samples of merchandise I designed with our graphic designer, sampled with multiple vendors, executed bulk orders for, and managed inventory and production budget for pop-up shop events, eCommerce, and marketing activations.

Before and after of the 4,000sq.ft. space transformed into a pop-up shop (with backstock/processing area behind the red curtain) for the annual 4-day out-of-town conference. I produced these pop-up shops and designed all the merchandise and accessories sold from 2012-2015. 

With only the same 6 wardrobe trees, 10 8ft. tables, 3 mannequins, a handful of volunteers, and some pipe-and-drape at our disposal year after year, we created successful and profitable shops for the 2,000+ young conference attendees summer after summer.

This is the updated, redesigned, and relaunched Best Buddies online shop we moved to Shopify in 2015. I initiated and led the project and collaborated with the graphic design and marketing team, the organization's web designers, and the finance and data entry departments on redesigning and migrating inventory and customer information from the old to the new sleeker platform.

My behind the scenes view creative directing our Holiday campaign.

Final look of the Holiday Facebook ad. All apparel items developed and produced under my direction.

Additional accessories Holiday campaign I styled and shot. All items developed and produced under my direction.