My first rodeo and I still love it. My first marketing job was at Vodafone in Stoke-on-Trent. They had recently acquired Singlepoint; this DM was produced midway through the rebrand. 

  

When Vodafone first launched video messaging, all of the DMs promoting it were based on the concept of 'sharing the moment.' 

I came up with an alternative concept, encouraging customers to shoot their own short films.