Ventures Park
Revamping the web experience of a curated co-working space in Abuja.
Reception at Ventures Park
Overview
Ventures Park, a meticulously curated co-working space nestled in a tranquil environment, sought to rejuvenate its online presence. The aim was to offer visitors a comprehensive view of its facilities, plans, and benefits, thereby enhancing the user experience and converting potential clients.
Aerial view of Ventures Park
My role
As the full-stack designer for this project, I collaborated with a project manager and a backend developer from Crackle Labs. My responsibilities included conducting UX audits, ideation, flow development, wireframing, visual layout design and build up, and quality testing.
Desktop and tablet view
Approach & outcome
The revamped website took a visually driven approach to showcase Ventures Park's unique offerings. Preliminary site assessments informed the emphasis on leveraging visuals to highlight the co-working space's unique selling proposition. Adhering to a meticulously crafted style guide, I focused on color schemes, typography, tone of voice, and messaging. The existing site content facilitated the development of a consistent layout strategy across all web pages.
Home: A welcoming introduction showcasing the essence of Ventures Park.
Plan: Detailed information on available plans, facilitating informed decision-making.
Buy a Plan: A seamless process for users to purchase their chosen plan.
Event Spaces: Highlights of versatile spaces available for hosting various events.
Book Event Space: A user-friendly feature allowing quick event space reservations.
Join Community: Information and steps to become a part of the Ventures Park community.
Community Events: Updates on upcoming community events fostering engagement.
Benefits: Illustrations of the advantages of choosing Ventures Park as a co-working space.
Book a Tour: A simple and effective way for potential clients to schedule a visit.
Responsive View: Ensuring a consistent and user-friendly experience across devices.
Conclusion
The project provided a gratifying experience, allowing me full autonomy over the design direction. Continuous collaboration with Crackle Labs and the Ventures Park special project team ensured smooth communication. As Crackle Labs served as the technical partner, all necessary files were meticulously documented and delivered.
Post-deployment, the impact on Ventures Park was evident, with a noticeable surge in community members within weeks. The revamped website successfully contributed to the enhanced visibility and business growth of Ventures Park, solidifying its position as a vibrant co-working community.
