Clash of Tri Nation
The 2018 Nidahas Trophy was a cricket tournament that was held in Sri Lanka in March 2018. It was a Tri-Nation series between Bangladesh, India and Sri Lanka. iflix got the opportunity to stream the tournament exclusively live on their platform and mark the first live event streamed on iflix Bangladesh. iflix Global Creative Team took the responsibility in designing the campaign for the premier live event to kick off iflix launch in Bangladesh.
Insight
+ During the 12 days of cricket iflix activation for Bangladesh went up 700% from 2,000 a day to 17,000.
+ During the game day an average of 81% of users in Bangladesh are in iflix to watch the cricket game. Peak of 61k iflix activation on the day of the finals.
+ During the finals of Bangladesh vs India 92% of iflix users in Bangladesh were watching cricket.
+ Bangladesh holds the record of the highest concurrent viewers count of 67,000 concurrent viewers on iflix.
Creative Direction - Charlene Devismes
Art Direction - Janet Wong, Akid Alias
Graphic Design - Akid Alias, Siti Putri Ismail, Najihah Wahid Ali
Copywriter - Nicholas Corneilius
