— The ultimate in summer comfort
Challenge
Jardin de Ville is a Quebec company among the leaders in design and marketing of high-end garden furniture. Forging a reputation internationally, Jardin de Ville has grown phenomenally over the years. To present the different ranges of products to their clients and designers, two distinctive catalogs with a sought-after aesthetic had to be created.
Solution
The chosen concept is inspired by international fashion codes and the summer season. Characterized by flowering, nature is a key element of the garden space. That's why soft and subtle floral illustrations have been designed to accompany layouts. The use of large photos and white spaces contributes to a structured composition of the graphic grid. Well-chosen typographies contribute to the overall refinement of the layout. Typography becomes a graphic element that adds structure. It is a concept that is both minimal and modern.
