Strat It Up! eBook
Strat It Up! Is a perfect eBook if you want to start out to learning and implementing creative strategy in your branding process. We have compiled our framework in easy to follow steps, with a companion eBook full of worksheets.
Table of Contents - eBook
- You aren’t the point. The client isn’t the point
- The Benefits of Strategy for Your Business
- The Benefits of Strategy for Your Clients
- Where The Clients Stand
- The First Step to a Successful Strategy
- Navigating Information
- Defining the Problem
- Defining Attributes and Benefits
- Understanding Positioning
- Client Profiles
- Touchpoints
- Creating a communication strategy
- How Strategies Fail
-Tools that make your life easier
Table of Contents - Expansion set (worksheets)
- Relevant Questions
- Objectives, Voice & Messaging
- Competitive Analysis Diagram
- Customer Profiling
- Features & Benefits
- Social Proof
- KPI Tracker
- Touch Point Planner
- Writing your Strategy
- Examples of a few of those above so you can make your own.
