Mountain Standard is an adventure outfitter selling outdoor apparel, gear and supplies. They hired us to create a flexible graphics kit that would be used across various product applications and marketing tactics. With the use of hand-hewn typography, illustrated landscapes, and animals, the collaboration with Mountain Standard was meant to evoke The Spirit of The Mountains. It was a fun challenge to create approachable, quality work that is simultaneously rough and authentically raw.

With the phrase “Spirt of the Mountains” being the driving concept, the goal was to create a series that was approachable and unique while simultaneously being rough and authentically raw. 

What’s more authentic than finger painting with a campfire-inspired watercolor mixture of bourbon, coffee, and india ink?

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